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‘Sailing Needs A Bernie’, And May Have Just Got One
Sir Keith Mills has done a deal that could change sailing. But he needs to take the famously Francocentric sailors of the Vendee Globe with him. There could be storms ahead (or insert own sailing...
View ArticleWhat Role Did Marketing Play In Andrew Simpson’s Death?
There has been a shift in the way sailing has been sold to the sponsorship and media markets in recent years, an attempt to tell a sexier story. America’s Cup and Volvo Ocean Race in particular have...
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